Undergraduate Program for Specialty in Business Administration
Management
一、业务培养目标
Ⅰ Educational Objectives
工商管理专业培养具备管理、经济、法律及企业战略规划、形象设计、生产运作、物流规划与供应链管理等专门知识和能力，能在企、事业单位及政府部门从事相关规划与经营管理工作，并能独立从事教学与科研活动，适应社会主义市场经济发展的，特别能吃苦、适应、创新和竞争并善于沟通、亲和力强的应用性、专业性高级工商管理人才。
The program of Business Administration aims at nurturing advanced talents with hardworking, adaptable, creative, competitive and communicative abilities as well as profound knowledge of management, economics, law, corporate strategy planning, corporate imagine design, manufacturing operation, logistics planning and supply chain management, who will be able to engage in planning and management in enterprises, state-owned organizations and governments, and will be able to conduct teaching as well as research activities and meet the development of socialist market economy.
二、业务培养要求
Ⅱ Educational Requirement 工商管理专业学生主要学习管理学、经济学和企业管理的基本理论、基本知识和基本方法，重点接受工商企业战略规划、形象设计、生产运作、物流规划与供应链管理等管理方法与技巧方面的基本训练，具有分析和解决企业战略规划、形象设计、生产运作、物流规划与供应链管理及其相关管理问题的能力。
毕业生应获得以下几方面的知识与能力。
1．掌握管理学、经济学的基本原理和现代企业管理的基本理论、基本知识；
2．掌握企业战略规划、形象设计、生产运作、物流规划与供应链管理等企业管理的定性、定量分析方法；
3．具有较强的语言与文字表达、人际沟通以及分析和解决企业管理工作问题的基本能力； 4．熟悉我国企业管理的有关方针、政策和法规以及国际企业管理的惯例与规则； 5．了解本学科的理论前沿和发展动态；
6．掌握文献检索、资料查询的基本方法，具有初步的科学研究和实际工作能力。
7．熟练掌握企业管理专业英语词汇，具有较强的英语综合应用能力，特别是听说能力，在今后工作与社会交往中能用英语进行口头和书面信息交流，熟练进行外文阅读，有一定的科技写作能力。 Students majoring in Business Administration are required to acquire fundamental theories, basic knowledge and methods of management, economics and enterprise management; receive basic training of methods and skills in industrial and corporate strategy planning, corporate image design, manufacturing operation, logistics planning and supply chain management; master good abilities of analyzing and solving problems in the above mentioned fields. The graduates are also required to obtain the knowledge or abilities as follows:
1. Mastering fundamental theories and knowledge of management, economics and modern enterprise management;
2. Acquiring both quantitative and qualitative analysis methods applied in corporate strategy planning, corporate image design, production operation, logistics planning and supply chain management;
3. Having relatively better competences for expression, interpersonal communication and
1－1
problem-solving abilities in enterprise management;
4. Being acquainted with the directive policies and regulations of enterprise management;
5. Understanding the theoretical cutting edge and the most recent development trend in relative field; 6. Mastering basic methods of literature retrieval and information inquiry, and having abilities of scientific research and practical working;
7. Being proficient in specialized English vocabulary in enterprise management, and acquiring comprehensive application of English, especially in speaking and listening; good at both oral and written communication as well as reading and sci-tech writing.
三、主干学科
Ⅲ Major Disciplines
主干学科：经济学、工商管理
Major Disciplines for Financial Management: Economics, Business Administration 四、专业核心课程与专业特色课程
Ⅳ Core Courses and Characteristic Courses
专业核心课程：宏微观经济学、管理学原理、会计学、统计学、管理经济学、管理信息系统、生产运作管理、财务管理、市场营销学、企业战略管理、物流与供应链管理、人力资源管理、质量管理学等 Major Courses for Business Administration: Macro & Micro Economics, Management Principles, Accounting, Statistics, Managerial Economics, Management Information System, Manufacturing and Operation Management, Financial Management, Marketing, Enterprise Strategy Management, Logistics and Supply Chain management, Human Resource Management, Quality Management, etc.
专业特色课程：企业战略管理、生产运作管理、企业形象管理、情商与管理沟通、物流与供应链管理
Business Administration Program: Enterprise Strategy Management, Manufacturing and Operation Management, Corporate Image Management, Emotional and Management Communication, Logistics and Supply Chain management.
五、计划学制与学位
Ⅴ Length of School and Degree 修业年限：四年
Duration： Four Years
授予学位：管理学学士
Degree Granted: Bachelor of Management 六、最低毕业学分规定
Ⅵ Graduation Credit Criteria 通识课程 课程类别 Public Basic 课程性质 Courses 必修课 35 Required Courses 选修课 9 Elective Courses 学科大类课程 Basic Disciplinary Courses 41 4 专业课程 Specialized Courses 37 10 个性课程 Personalized Course \\ 10 集中性实践 Practice Courses 28 \\ 课外学分 Study Credit after Class \\ 184 10 总学分 Total Credits 第二专业应修满51学分，其中含15学分《毕业论文》。
七、课程修读指导建议
Ⅶ Recommendations on Course Studies
1－2
八、理论教学建议进程表 Ⅷ Theory Course Schedule 课程 类别 Course Classifi- cation 课程 性质 Course Nature 课程编号 Course Number 课 程 名 称 Course Title 第二学先修课程 建议修专业 分总学时 实验 上机 实践 课外 读学期 Prerequisite Second Course Crs Tot hrs. Exp. Ope- Prac- Extra- Suggested Major ration tice cur Term 3 2 4 3 2 1 1 1 1 3 3 3 3 2 48 32 96 48 32 32 32 32 32 64 64 64 64 32 12 8 32 8 16 16 16 16 16 1 1-6 1-6 1-6 2-4 1 2 3 4 1 2 3 4 1 4210001110 4210002110 4210003110 4030002110 4030003110 4030004110 学时分配 Including 思想道德修养与法律基础 Morals, Ethics and Fundamentals of Law 中国近现代史纲要 4220002110 Outline of Contemporary and Modern Chinese History 4220001110 毛泽东思想和中国特色社会主义理论体系概论 4220003110 Introduction to Mao Zedong Thought and Socialism with Chinese Characteristics 4220005110 1060001110 马克思主义基本原理 Marxism Philosophy 必 军事理论 Military Theory 体育1 4210001110 Physical EducationⅠ 体育2 Physical Education Ⅱ 体育3 4210003110 Physical Education Ⅲ 4210002110 体育4 Physical Education Ⅳ 大学英语A1 4030002110 College English A 1 4210004110 大学英语A2 College English A Ⅱ 大学英语A3 4030004110 College English A Ⅲ 4030003110 大学英语A4 College English A Ⅳ 大学计算机基础 4120017110 Foundation of Computer 4030005110 通 修 识 课 Required Courses Elective Courses 课 程 Public Basic Courses
程序设计语言课程组(三选一，3学分) 4120023110 4120024110 计算机程序设计基础(C语言) Fundamentals of Computer Program Design(C) 3 3 3 48 48 48 12 12 12 24 64 64 1-2 1-2 1-2 计算机程序设计基础(FORTRAN语言) Fundamentals of Computer Program Design(FORTRAN) 计算机程序设计基础(VB语言) 4120025110 Fundamentals of Computer Program Design(VB) 小 计 Subtotal 创新创业类 Innovation and Entrepreneurship Courses 选人文社科类 Arts and Social Science Courses 经济管理类 修Economy and Management Courses 科学技术类 课Science and Technology Courses 艺术体育类 Art and Physical Education Courses 1－3
35 720 全校学生要求至少取得9学分，且在每个类别中分别至少选修一门课程。 All students are required to obtain at least nine credits, and select at least one course in five categories respectively. 课程 类别 Course Classifi- cation 课程 性质 Course Nature 课程编号 Course Number 课 程 名 称 Course Title 第二学先修课程 建议修专业 分总学时 实验 上机 实践 课外 读学期 Prerequisite Second Course Crs Tot hrs. Exp. Ope- Prac- Extra- Suggested Major ration tice cur Term 1 3 3.5 5 5 2.5 3 3 3 3 3 3 3 16 48 56 80 80 40 48 48 48 48 48 48 48 18 18 1 1 1 1 2 2 2 2 3 3 3 3 4 2 3 3 5 6 4050063110 4050229110 4050229110 4050058110 学时分配 Including 4170259110 专业导论 Introduction of Specialty 管理学原理A 4170057110 Management Principle A 4010053110 * * 宏微观经济学 Macro & Microeconomics 高等数学B1 4050065110 Advanced Mathematics BⅠ 必 4050066110 修 高等数学B2 Advanced Mathematics BⅡ 线性代数 4050229110 Linear Algebra 会计学原理 Accounting Principle 市场营销学 4170134110 Marketing 4170066110 概率论与数理统计B Probability and Mathematics Statistics B 财务管理A 4170013110 Financial Management A 4050058110 4170171110 4170055110 运筹学 Operating Research 管理信息系统B Management Information System B 统计学C Statistics C 学 * * 课 Required Courses 科 大 * 15.5 类 课 4170285120 程 Basic Disciplinary Courses
小 计 Subtotal 4020074110 经济法B Economic Law B 41 656 2 3 2 2 2 32 48 32 32 32 选 修 课 Elective Courses 技术经济学A Technology Economics A 公共关系学 4170039110 Public Relationship 管理沟通 4170047110 Management Communication 系统工程 4170147110 System Engineering 4170076110 小 计 Subtotal 修读说明：要求至少选修4 学分。 NOTE：Minimum subtotal credits: 4 . 1－4
* 3 11 176 课程 类别 Course Classifi- cation 课程 性质 Course Nature 课程编号 Course Number 课 程 名 称 Course Title 第二学先修课程 建议修专业 分总学时 实验 上机 实践 课外 读学期 Prerequisite Second Course Crs Tot hrs. Exp. Ope- Prac- Extra- Suggested Major ration tice cur Term 2.5 3 3 2.5 4 4 2.5 3.5 4 2 3 2 1.5 2 1.5 2 40 48 48 40 64 64 40 56 64 32 48 32 48 32 24 32 48 48 20 8 8 28 8 16 16 16 16 48 4 4 4 4 5 5 5 6 6 6 6 6 6 7 7 7 4 5 5 5 5 5 6 7 4010053110 4170057110 4170133110 4170102110 4170133110 4170102110 4170049110 4170133110 学时分配 Including 管理经济学A Managerial Economics A 企业数据库应用 4170098110 Application of Enterprise Data 4170049110 人力资源管理A Human Resource Management A 市场预测与决策 4170283120 Market Predication and Decision-making 4170111110 生产运作管理A Manufacturing and Operation Management A 企业战略管理 4170278120 Enterprise Strategy Management 4170281120 企业经营策划学 Enterprise Business 企业形象管理 4170277120 Corporate Imagine Management 4170264120 4170289120 物流与供应链管理 Logistics and Supply Chain Management 情商管理与沟通 4170107110 Emotional Management and Communication 质量管理学 Quality Management 企业诊断方法 4170104110 Enterprise Diagnosis Method 4170177110 4170276120 企业经营模拟 Enterprise Operation Simulation 企业伦理 4170096110 Enterprise Ethics 管理学科前沿讲座 Lecture for Front of Management 管理案例分析 4170045110 Management Case Study 4170188110 小 计 Subtotal 4080063110 4170173110 机械制图 Mechanical Drawing * * * * * * 17.5 必 修 课 Required Courses 专 Specialized Courses 业课程 37 712 2 2.5 2 2 2 2 2 2 32 40 32 32 32 32 32 32 选 修 证券投资分析 Securities Investment Analysis 企业组织设计 4170106110 Enterprise Organization Design 客户关系管理B Customer Relationship Management B 电子商务实务 4170029110 E-commerce Practice 4170080110 4170100110 企业文化管理 Enterprise Culture Management 生产现场管理 4170131110 Workshop Management 企业风险管理 Enterprise Risk Management 1－5
课 Elective Courses
4170093110 课程 类别 Course Classifi- cation 课程 性质 Course Nature 课程编号 Course Number 课 程 名 称 Course Title 第二学先修课程 建议修专业 分总学时 实验 上机 实践 课外 读学期 Prerequisite Second Course Crs Tot hrs. Exp. Ope- Prac- Extra- Suggested Major ration tice cur Term 2 2 2 32 32 32 8 7 7 7 学时分配 Including 项目管理A Project Management A 产品开发研究 4170023110 Product Development Research 4170149110 4170060110 国际企业管理学 International Business Management 小 计 Subtotal 修读说明：要求至少选修10学分。 NOTE：Minimum subtotal credits: 10. 职业发展与管理 4170176110 Career Development and Management 财务报表阅读 Reading Financial Reports 营销渠道管理 4170167110 Marketing Channel Management 选创业营销管理 4170028110 Entrepreneurial Marketing Management 修绩效管理 4170273120 Performance Appraisal 4170 22.5 360 2 32 3 2 2 48 32 32 8 4 6 5 5 6 6 7 4170111110 4170066110 4170134110 4170134110 4170111110 4170057110 个性课程 Personalized Course Elective Courses 2 32 1.5 24 课417 管理名著赏析 Classical Management Book Appreciatio 小 计 Subtotal 12.5 302 修读说明：学生可跨专业自主选择修读全校其他专业的课程，建议修读以上课程。要求至少选修10学分。 NOTE：Students can choose any courses from the other specialties, and are especially suggested to choose the courses above. Minimum subtotal credits: 10.
九、集中性实践教学环节建议进程表 Ⅸ Practice Schedule
课程编号 Course Number 1060002110 实践环节名称 Practice Courses Name 周数 Weeks 3 1 1.5 3 2 1 2 学分 Crs 1.5 1 1.5 3 2 1 2 建议修读学期 Suggested Term 1 4 4(暑期) 5 6 7 7 第二专业 Second Major 军事训练 Military Training 机械制造工程实训D 4080152110 Metal Techniques Practice D 4170302120 4170255110 4170299120 4170232110 4170228110
认识实习 Social Surveys 专业实习 Specialty Practice 企业供应链沙盘模拟 Eenterprise Supply Chain Simulation 情商与沟通管理技能训练 EQ and Communication Skill Training 企业生产运作管理模拟 Enterprise Manufacture and Operation Simulation 1－6
课程编号 Course Number 实践环节名称 Practice Courses Name 公司运作全程设计训练 4170219110 Corporation Operation Design Training 4170206110 4170201110 毕业实习 Practice for Graduation 毕业论文 Graduation Thesis 小 计 Subtotal 周数 Weeks 2 3 17 35.5 学分 Crs 2 3 11 28 建议修读学期 Suggested Term 7 7 8 第二专业 Second Major 15* 15
十、其它要求
Ⅹ Other Demands
《形势与政策》课程，平均每学期16学时，一般按专题进行，在第七学期末考核，计 2个课外学分，具体由学校学生发展指导中心负责组织落实。
Situation & Policy, a 16 hours/term with 2 credits course, is taught according to topics and tested at the end of the 7th term . The course will be arranged by the University Students’ Affairs’ Department in each school.
各学期学时分配表
Hours Schedule of Each Term 学期 Term 课程类别 Classification 通识课程 Public Basic Courses 学科大类课程 Basic Disciplinary Courses 专业课程 Specialized Courses 个性课程 Personalized Course 集中性实践 Practice Courses 小计 Subtotal 教务处统计 一 1st 10 12.5 \\ \\ 1.5 24 328+3周 二 2nd 4 15.5 \\ \\ 19.5 392 三 3rd 9 17 \\ \\ 26 368 四 4th 4 3 13 \\ 3.5 23.5 352+1周+1.5周假 五 5th \\ 2 21 5 3 31 368+3周 六 6th \\ 2 18 6 2 28 376+2周 七 7th \\ \\ 15.5 1.5 8 25 218+8周 八 8th \\ \\ \\ 10 10 17周
1－7
因篇幅问题不能全部显示，请点此查看更多更全内容