新视野大学英语第二册unit4测试

(每小题： 分)

Directions: Listen to the short dialogs, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

Questions 1 to 1 are based on the following passage or dialog. 1.

A. They both think there are too many ads.

B. They both think there are not enough ads.

C. The man thinks there are too many ads, while the woman thinks the opposite.

D. The woman thinks there are too many ads, while the man thinks the opposite.

Questions 2 to 2 are based on the following passage or dialog. 2.

A. Security and esteem, but nothing else.

B. Only fear, love and sensory pleasure.

C. Basic human feelings.

D. Advertising principals.

Questions 3 to 3 are based on the following passage or dialog.

3.

A. To show the importance of the Tour of France.

B. To show the possibility of recovering from a deadly disease.

C. To show that successful ads are often stories with happy endings.

D. To show that a happy ending is required for all commercials.

Questions 4 to 4 are based on the following passage or dialog. 4.

A. To show that he only knows how to copy a page by hand.

B. To show that he only knows how to make photocopies.

C. To show that a \"feel-good\" ad is usually a true story.

D. To show that a \"feel-good\" ad does not have to be a true story.

Questions 5 to 5 are based on the following passage or dialog. 5.

A. Because the name in Spanish suggests disasters.

B. Because the name in Spanish suggests not moving.

C. Because the name in Spanish means turning over.

D. Because the name in Spanish means bad luck.

Questions 6 to 6 are based on the following passage or dialog.

6.

A. Ads should be made by local people.

B. The lipstick ad is more effective in Germany.

C. Ads should be adapted for particular places.

D. The same ad can be used in various places.

Questions 7 to 7 are based on the following passage or dialog. 7.

A. To show how fast one can buy things with the card.

B. To show how much he likes the card.

C. To express his disagreement with the woman.

D. To express his agreement with the woman.

Questions 8 to 8 are based on the following passage or dialog. 8.

A. Because short slogans are refreshing.

B. Because people are busy.

C. Because only short slogans are impressive.

D. Because the Coca-Cola company has set a good example.

Questions 9 to 9 are based on the following passage or dialog.

9.

A. He disagrees with the woman.

B. He agrees with the woman.

C. He believes that figures don't lie.

D. He believes that most surveys are puzzling.

Questions 10 to 10 are based on the following passage or dialog. 10.

A. He believes it is unfair because most people are not alcohol abusers.

B. He believes it is unfair because few people are using the healthcare system.

C. He believes it is fair because the healthcare system needs the extra money.

D. He believes it is fair because alcohol abuse needs additional money.

Part 2 Short dialogs and blank filling

(每小题： 分)

Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.

Questions 1 to 7 are based on the following passage or dialog.

W: So, Mr. Smith, you want to increase ridership on the buses. M: (1) We do, and we hope you can help us. W: Certainly we can. First, we must (2) bus travel.

M: How do you do that?

change the imagof W: Well, we'll (3) do some surveyto see what people really think about taking the bus. We’ll investigate (4)

different age groand so on. M: Will that work? W: It works (5) (6) all the time. Once we get a profile of your users. , we can see who we can (7)

targetPart 3 Short passages/dialogs and blank filling

(每小题： 分)

Directions: Listen to the following recording, then answer the questions by filling in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. 1.

According to the man, what should they do to reach their target market?

They must use the right 3.

What media is the woman considering in order to reach computer users? The 4.

What other media does the woman suggest to create brand recognition? Billboards and 7.

How will the manufacturer deal with direct mail? Since direct mail is will

marketing strate.

Internetand computer magazines.

newspaper ads.

not suitableto small for manufacturers, it

.

be leftretailers 8.

What will the man do after a detailed proposal is made? He will pass it to

the higher-ups.

Part 4 Short passages/dialogs and cloze

(每小题： 分)

Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.

Questions 1 to 12 are based on the following passage or dialog.

In the 1920s (1) using the (2) advertisersrealized the possibility of for advertising. The radio radiocould quickly convey their message to (3)

the consumerseven if they did not have printed ads or they were not (4) literate. In the 1950s television became the No.1 (5) advertising med, on which advertisers could demonstrate their (6)

productswell-knownand present (7) figures, and control (8)

public emotions. Today advertisers spend (9) millions of(10) dollars though they may not know how the advertising is. A man said that he effectiveknew half of his advertising budget (11) but he did not know (12) was wasted. , which halfPart 5 Short passages and multiple choice questions

(每小题： 分)

Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

Questions 1 to 5 are based on the following passage or dialog. 1.

Which of the following is NOT mentioned as a purpose of advertising?

A. To encourage listeners to buy a product.

B. To persuade readers to support an organization.

C. To encourage readers to get rid of a certain idea.

D. To persuade listeners to agree with a certain idea. 2.

According to the passage, who is most likely to pay for an ad? A. The advertiser.

B. An advertising agency.

C. The retailer.

D. The shop. 3.

Which of the following is second in importance? A. Local advertising.

B. Trade advertising.

C. National advertising.

D. Professional advertising. 4.

Which of the following is true of direct mail? A. Mail advertisements go to people with certain characteristics.

B. Mail advertisements go to producers rather than professionals.

C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of advertisements. 5.

What is the passage mainly talking about? A. The role of advertising in modern society.

B. The definition and classification of ads.

C. The effects of various types of ads.

D. The importance of various types of ads.

Part 6 Short passages and True/False questions

(每小题： 分)

Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.

Questions 1 to 5 are based on the following passage or dialog.

1.

It costs the man one dollar to play a round of golf. A. T B. F 2.

The hotel charges the man three dollars for three golf balls. A. T B. F 3.

The price for the golf balls is written in small print. A. T B. F 4.

If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel. A. T B. F 5.

The luxury hotel charges the guests mainly for the golf balls. A. T B. F

Part 7 Vocabulary and Structure

(每小题： 分)

Directions: Choose the right answer.

1. Dad, I need some new shoes. My old ones look ______ funny. A. kind

B. a kind

C. kind of

D. a kind of

2.

They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them ________. A. nothing

B. with nothing

C. in nothing

D. for nothing 3.

________ just before the store was closing, John rushed in to buy a TV set. A. One day

B. On one day

C. In one day

D. At one day

4. The friendly shop assistant was waiting for the day's last customer to _______ his sales target. A. reach

B. reach to

C. arrive

D. arrive to

5.

The shop assistant warmly greeted John and showed him the various models _______. A. at display

B. on display

C. in the display

D. on the display 6.

\"Don't _____ think about it!\" is an expression commonly used in the United States when a person emphatically denies another person something. A. so B. really C. even D. ever