体验商务英语综合教程3第二版重点词汇

体验商务英语综合教程3 第二版 重点词汇

Unit1

P6 A

Value for money 花钱值得

luxurious 奢侈的，豪华的

timeless 不受时间影响的

Well-made 做工考究的

top of the range 高端的

durable 耐用的

inexpensive 便宜的

cool 酷的

Reliable 可靠的

stylish 流行的(有型个性)

fashionable时髦的（潮流时尚）

Well-designed 精心设计的

P7 A

Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand

brand image 品牌形象 the ideas and beliefs people have about a brand

brand stretching 品牌扩张 using an existing name on another type of product

brand awareness 品牌意识 how familiar people are with a brand

brand name 品牌名字 the name given to a product by the company that makes it

product launch 产品发布 the introduction of a product to the market

product lifecycle 产品生命周期 the length of time people continue to buy a product

product range 产品范围 the set of products made by a company

product placement 植入式广告 when products are used in films or TV

programmes

product endorsement 产品代言 the use of a well-known person to advertise products

Brand positioning 品牌定位

P8

Gross margins 毛利润

Manufacturing 制造业

Solely 唯一的

Low-cost market 低成本市场

Outsources 外包

Licensing arrangement 特许授权

Flagship store 旗舰店

Offshore 离境；海外

Country of origin 原产地

Identify the marker 确定产品来源或制造者

Simplify product handing 简化产品，操作和追踪

Organize accounting 帮助组织进存货和做会计记录

Offer legal protection 提供法律保护

Unit2

P14 B

1 not enough leg .....room....... 没有足够的伸腿空间

2 lost or delayed ......luggage......... 遗失或延迟行李

3 long .......queues...... at check-in 签入时的长队列

4 poor quality ........food......... and drink 质量差的食品和饮料

5 no baggage ........trolleys...... available 没有可用的行李手推车

6 overbooking of ........seats........ 超额预订座位

7 flight delays and .......cancellations........ 航班延误和取消

8 ....jet.....- lag 时差（飞机时差反应）

P15 A

1 subway h) underground 地铁

2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park k)downtown 市中心区

i) hand luggage 手提行李

f)single 单程票

j) round trip 往返旅行

a)motorway 高速公路，快车道

c) public toilet 公共厕所

b)lift 电梯，升降机

e) economy class 经济舱

d) schedule 时刻表

g) parking lot 停车场 BE

Reading

1 mass market 大众市场 niche market 缝隙市场/利基市场

2 a steep climb 急剧攀升 3 stem from 来自，起源于（因为）

4 mass unrest 大规模 5 mid-flight 飞行途中

6 be at fault 对某事负责 7 cabin ventilation 客舱通风设备

8 optimum 最适宜的 9 aviation fuel 航空燃料

10 be in the front line 奋战在第一线的人

11 stiffer penalty 更严厉的惩罚

12 concession 让步

P19 skills

Extension 分机

Be engaged 太忙而不能接电话，繁忙/电话占线

UNIT3

P22

A reserved parking space 专用车位

Flying business class 商务舱

Have fixed working hours 有固定的工作时间

P23

Subsidiary子公司

Head office 总公司

Call centre 呼叫中心

Distribution centre 分配中心

Warehouse仓库

Branches/outlets分店 分销店

Bureaucratic 官僚主义的

Bureaucracy 官僚主义

Centralised 集权的

Conservative 保守的

Decentralised 权力下放

Democratic民主的

Hierarchical 等级制度的

Hierarchic 等级制度

Impersonal 没有人情味的

Marketing-driven 以市场为导向

Progressive 进步的 革新的

P24

Cutting-edge 尖端的 前沿的

Key ingredients 关键要素

Budget report 预算报告

Eliminated all perks and status symbol 取消特权和身份符号

Rigorous exam 严格的考试

Time management时间管理，budgeting，people skill 人际交往

Decentralising responsibility and authority 下方责任和权利

Autonomy 自主性

Accountability 责任感

Performance benchmarks 评判的标准

Rate=evaluate

P25

Measuring performance业绩测定

Benchmarks 基准

merge 兼并

Unit4

P31

Bottom line 底线

Reinvent 改造

Discount store 折扣商店

Speciality retailers 专门零售商

Discounter 折扣

Floor space 房屋面积，建坪

Vendor 小贩

Booth 售货棚，临时货摊

Seducing 吸引

Merchandise 商品；货物；

Upgraded 升级

Fitting room 试衣间

Lounge area 休息区

Computer kiosk 公用电脑亭

Shopping carts 手推车

Wholesalers 批发商

Retailers 零售商

Kiosk 小卖部

P33 A

Downsize 缩小

Downgrade 降级

Decentralise 权力下放

Deregulate 解除管制；解除控制；

Upgrade 提升

Reorganise 重组

Retrain 重新教育，再教育；

Redevelop 重建，重新开发；

Relaunch 重启

relocate 迁移；重新安置；

Restructure 重建；调整；重组；

B

1. It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.

2. The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.

3. Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.

4. The seating plan in our office has been reorganized to accommodate new staff.

5. Our product hasn’t been selling well recently. The marketing team has

decided to relaunch the product with a more up-to-date image.

6. The company has noticed that too many decisions are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.

7. The company has finalized the plans to redevelop the disused car park site. It is going to become a model in three-storey office block.

8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.

P35

Open-plan-office 开放式办公室

Hot-desking 办公桌轮用制

Unit5

毛利润Gross margin:diference between the selling price of a product and the cost of producting it

经济衰退 recession: a period of time when business activity decreases because the economy is doing badly

股份 shares: equal parts into which the capital or ownership of a company is divided

欠款debt: money owed by one person or organisation to another person or organisation .

股票市场 stock market: a place where company shares are bought and sold .

投资 investment: money which people or organisations put into o business to make a profits

每股收益 earings per share are a company's profits divided by the number of its shares

预测 A forecast is a discription of what is likely to happen in the future .

破产 bankruptcy is when a person or organisation is unable to pay their debts

利息 A dividend is a part of the profits of a company paid to the owner of shares

税前利润 Pre-tax profits are the money a business makes before payment to the goverment

收入 Revenues are money which businesses receive selling goods and services

In our home markets it has been another excellent year. forecast for Pre-tax profits are up by ￡ 23 million, and the ____forecast_______ _____________ the next quarter is equally good. Profits from abroad are down because of a _____recession_______ recession in Japan. However, our performance overall has been good, and the __earnings per share__ have dividend will be increased to 4.3p increased to 26.4p and the _____dividend______ per share, which will please our shareholders. We plan to issue new ___shares______ in order to finance expansion in Asia. We also plan to increase our __investment__ in plant and equipment before entering the Chinese market. We are particularly pleased with our performance in France and Germany where ___profits_______ have increased. As a result of using a new distributor, our costs fell, giving us a ________ gross margin_______ of 40 percent on our main product line. We will use any extra cash debt to reduce the level of our _debt______. Our performance in Italy should improve significantly following the _______ bankruptcy_____ of our biggest competitor. However, we should not become too satisfied with our share price as economic __revenues__ will continue to conditions remain uncertain and the __revenues_________ reflect this. Share prices will not rise in the short term.

Unit8

These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying to an advertisement, candidates often fill in a/an (2)application form and write a/an

(3)covering letter. The employer will then invite the best candidates to attend a/an(4)interview. Sometimes candidates will take a/an(5)psychometric test before the interview to assess their mental ability and reasoning skills. These days it is normal for successful candidates to have to work a/an(6)probationary period in a company. This is usually three or six month; after that they are offered a permanent post.

Unit9

书78页

Barriers障碍 open borders开方便接 free port 自由港

Developing industries 新兴行业 dumping 倾销 tariffs 关税

Strategic industries 战略性行业 restrictions

Quotas 定额 laisser-faire 自由放任 liberalise 使自由

Customs 海关 deregulation 解除管制 subsidise 补贴

Regulations 监管市场 government intervention 干预