Audience Commonality and Measurement

专利名称：Audience Commonality and Measurement发明人：Konrad S. Feldman,Paul G. Sutter申请号：US143012申请日：20140611

公开号：US20140297396A1公开日：20141002

专利附图：

摘要：Audience commonality metrics for characterizing the relationship betweennetworked media channels based on audience overlap of identified visitor entities andtheir related media consumption histories. Audience commonality metrics may be scalarsor multi-dimensional metrics and may take into account and/or be used in conjunction

with data related to on- or off-network media channels, on- or off-network activities,sociographics and/or demographics. The current invention may be used in the design ofnetworked advertising campaigns, identification of new or unusual market segmentsand/or valuation of media buys. A system according to the current invention comprisesaccess to a configuration, an input for receiving audience commonality data, an audiencecommonality metrics engine and an output for providing calculated audiencecommonality metrics. Data related to identified visitor entities may be received,determined and/or inferred from resources such as a cookie, log file, sniffer, firewall,proxy server, client agent, tracking pixel and/or tool.

申请人：Quantcast Corporation

地址：San Francisco CA US

国籍：US

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