BEC中级口试第九讲

上一讲主要内容：

Managing a system of flexible working hours What is important when…?

Managing a system of flexible working hours    

Method of recording hours worked Effective communication among staff

8.2 Introducing an induction programme for new staff What is important when…?

Introducing an induction programme for new staff    

Staff handbook Mentor system

1. 古今、中外、巨细、正反

2. 不认识词怎么办？照说不误！（利用so that表达）

本讲主要内容：

Mini-presentation

Sales and Marketing

9.1 Choosing a famous person to promote a product 9.2 Giving a product presentation to a group of clients

9.1 Choosing a famous person to promote a product What is important when…?

Choosing a famous person to promote a product  The person’s fee   

The person’s image

百搭开头：

There are generally/normally two elements/factors that are important when choosing a famous person to promote a product, the person’s fee and the person’s image.

分述： The person’s fee 谁干嘛 a 句头 谁 干 嘛 思考原因 which理念 thus doing…

思考提示：

名人代言：(celebrity) commercial endorsement which从句如何说

…which can be covered by the result of promotion. b 句头 随着名人代言产品变得越来越popular As commercial endorsement by celebrity is getting increasingly popular, （思考：如何换成“with+名词”的结构） 越来越多的公司a growing number of companies 把名人的费用放在第一位take the person’s fee as the first/top priority in hiring them（不放in hiring them会感觉逻辑不顺） 嘛 思考原因 which理念 thus doing…

提示：

With the increasing popularity of celebrity commercial endorsement,

The person’s image

It is good for me to do something a 连接 In addition/besides/moreover it is good for me to do something which It is also essential for companies to take the person’s image into account（因为后面要跟which）/take into account the person’s image which会影响到产品的形象 （为什么放第一位） （花的费用能赚回来）which can be covered by the result of promotion, thus 达到广告代言的效果achieving the effect of this act. 随着名人代言产品变得越来越popular（_______的人流） 越来越多的公司 把名人的费用放在第一位 （为什么放第一位） （花的费用能赚回来） thus 达到广告代言的效果 谁 干 thus doing… b 连接 it is good for me to do something which thus doing…

总结： 重复题干 题目给的两点提示 是重要因素 which理念 thus影响到人们的购买欲 In addition/besides/moreover It is also essential for companies to take the person’s image into account（因为后面要跟which）/take into account the person’s image which会影响到产品的形象would affect the image of the product, thus影响到人们的购买欲influencing people’s/consumers’ desire for purchase In sum/in short/in brief/briefly/in conclusion， when choosing a famous person to promote a product, the person’s fee and the person’s image are significant/the most important elements/factors, which 既„„又„„（思考）

提示：

既能够节约成本又能收到很好的效果，that is成本有效性（性价比高）。

…(which) would not only control the cost but also achieve relatively effective result, which is, in a term, cost-effective.

9.2 Giving a product presentation to a group of clients What is important when…?

Giving a product presentation to a group of clients    

Amount of information Product samples

百搭开头：

There are generally/normally two elements/factors that are important when giving a product presentation to a group of clients, amount of information and product samples.

分述：

Amount of information

谁干嘛 a 句头 谁 干 嘛 which理念 thus doing…

思考下列表达

重视：attach great importance to, put emphasis on, focus on, concentrate on, (pay attention to) 全面：in an all-round way, comprehensive 适度：to a certain degree/extent 吸引：attract, appeal to b 句头 谁 干 嘛 which理念 In giving a product presentation, 越来越多的公司a growing number of companies 重视focus on the amount of information which可以让客户有一个全面的了解/适度的了解which could give/offer/render the prospective/potential clients/customers a comprehensive knowledge about the product thus 吸引客户来买该公司的产品attracting them to buy this product/make the purchase

Product samples

It is good for me to do something a 连接 In addition/besides/moreover it is good for me to do something It is also essential for companies to take the product samples to the presentation考虑到后面要跟which，所以 take to the presentation product samples（注意说的时候一定要会断句！） which thus doing…

which可以给客户一个直观的感受about这种产品 thus 激起客户的购买欲 with/as/in giving… 越来越多的公司 重视 amount of information 可以让客户有一个全面的了解/适度的了解 thus 吸引客户来买该公司的产品 thus doing… 思考下列表达：

直观的感受：direct/vivid/face-to-face impression 激起：arouse (interest, desire) b 连接 it is good for me to do something which thus doing…

总结： 重复题干 题目给的两点提示 是重要因素 which理念

提示：

既„„又„„

既给了全面的了解，又给了实物的感受

…(which) not only present comprehensive knowledge but also offer concrete feelings of the product to the prospective/potential clients.

In sum/in short/in brief/briefly/in conclusion， when giving a product presentation to a group of clients, amount of information and product samples are significant/the elements/factors, most important In addition/besides/moreover It is also essential for companies take to the presentation product samples（注意说的时候一定要会断句！） which可以给客户一个直观的感受about这种产品which would render the clients a vivid impression of the product thus 激起客户的购买欲thus arousing their purchase desire which 既„„又„„（思考） 本讲主要内容：

Mini-presentation

Sales and Marketing

9.1 Choosing a famous person to promote a product 9.2 Giving a product presentation to a group of clients

增长点：…, which is, in a term/proverb/idiom, cost-effective.

用一个词/谚语/成语来讲，这就叫：

性价比高——cost-effective

未雨绸缪——always prepare for a rainy day 相辅相成——mutually complementary

没有需求就没有发明——Need is the mother of invention.

抓在手里的才算数——Don’t count your chickens before they are hatched.

9.3 Choosing the best medium for an advertisement What is important when…?

Choosing the best medium for an advertisement  Type of product or service   

Target customers

9.4 Developing new products

What is important when…? Developing new products  Market research  Costs involved  Pricing 

9.5 Aiming to reach new markets

What is important when…? Aiming to reach new markets  Market research  Advertising  