专利名称：Methods and apparatus for measurinfg the
effect of online advertising on online userbehavior
发明人：Bruce Robert Sattley,Taylor Andrew
Shreiner,Ethan Evan Prater,Mark HunterMadsen
申请号：US11601273申请日：20061117
公开号：US20070260519A1公开日：20071108
专利附图：
摘要：Described herein are methods and apparatus for measuring the effect of anonline advertisement campaign on online behavior (searches relevant to the campaignand/or click activity on particular sponsored, algorithmic, and/or third-party links) ofexposed users who have received a campaign advertisement. Online events of exposedand unexposed users are logged during a pre-campaign period (before any users receiveany campaign advertisements) and a campaign period (when exposed users receive acampaign advertisement). A variety of behavior measurements and metrics may bedetermined using the logged user events. A metric may indicate the difference of anonline activity between exposed and unexposed users during the campaign period orbetween exposed users during the pre-campaign and campaign periods. A metric mayindicate the campaign's effect on an online activity by exposed users during the pre-campaign and campaign period in comparison to the online activity by unexposed usersduring the same periods.
申请人：Bruce Robert Sattley,Taylor Andrew Shreiner,Ethan Evan Prater,Mark HunterMadsen
地址：San Ramon CA US,San Francisco CA US,San Mateo CA US,San Francisco CA US
国籍：US,US,US,US
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