专业英语四级完型填空语法与词汇-30_真题-无答案

专业英语四级完型填空、语法与词汇-30

(总分100,考试时间90分钟)

PART Ⅲ CLOZE

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated (1) on the efficient production of goods, and then relied on \" (2) salesmanship\" to move as much of these goods as possible. Such production and (3) focuses on the needs of the seller to produce goods and then (4) them into money.

Marketing, (5) , focuses on the wants of consumers. It begins with first analyzing the (6) and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that (7) trying to sell (8) is easiest to produce or buy for resale, the makers and dealers first (9) to find out what the consumer wants to buy and then (10) making it (11) for (12) .

This concept does not imply that business is benevolent or that consumer satisfaction is given (13) over profit in a company. There are always (14) to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is (15) understanding and catering to customers.

A(n) (16) example of the importance of catering to the consumer (17) itself in mid-1985, when Coca Cola changed the flavor of its drink. The (18) of the new flavor by a (19) portion of the public (20) a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

1. A. dominantly B. prominently C. primarily D. primitively 2. A. persuasive B. convincing C. persuadable D. convincible 3. A. selling B. industries C. buying D. purchase 4. A. alter B. modify C. convert D. switch

5. A. on the whole B. in general C. on the other hand D. in addition 6. A. preferences B. likes C. preferment D. favorite 7. A. except B. except for C. instead of D. besides

8. A. wherever B. whatever C. anything D. everything 9. A. effort B. try C. attempt D. endeavor

10. A. go for B. go about C. go through D. go with 11. A. accessible B. available C. convenient D. obtainable 12. A. buy B. sell C. production D. purchase

13. A. prioritization B. preference C. priority D. privilege

14. A. many sides B. two sides C. the same side D. different sides 15. A. through B. for C. with D. in

16. A. striking B. noticeable C. prominent D. outstanding 17. A. showed B. indicated C. revealed D. presented

18. A. acceptance B. receptivity C. popularity D. non-acceptance 19. A. small B. considerable C. meaningful D. considerate 20. A. brought about B. brought back C. brought in D. brought up

PART Ⅳ GRAMMAR AND VOCABULARY

1. —Who called this morning? —______.

A. My mother's friend B. A friend of my mother C. My mother friend D. A friend of my mother's

2. He is a brilliant scholar and is everywhere recognized ______. A. as such B. as much C. such as D. so as

3. This book must ______ by the end of next month. A. finish B. have finished C. be finished D. to be finished

4. We'd rather you ______ the account tomorrow. A. settled B. settle

C. would settle D. will settle

5. There was a teapot fashioned like a china duck, out of ______ open mouth the tea was supposed to come.

A. which B. its C. that D. whose

6. ______ we have finished the course, we shall start doing more revision work.

A. For now B. Since that C. Now that D. By now

7. Britain's press is unusual ______ it is divided into two very different types of newspaper, the quality press and the popular press.

A. in how B. in what C. in which D. in that

8. He made a long speech ______ his ignorance of the subject. A. only showing B. only showed C. only to show D. only as to show

9. There is a real possibility that these animals could be frightened, ______ a sudden loud noise. A. being there B. should there be C. there was D. there have been

10. It was to New York ______ he went in the hope of finding work on one of the New York newspapers.

A. which B. where C. as D. that

11. ______ before, his first performance for the amateur dramatic group was a success. A. Though having never acted B. As he had never acted

C. Despite he had never acted D. In spite of his never having acted

12. No one would have time to read or listen to an account of everything ______ going on in the world.

A. it is B. as is C. that is D. what is

13. There was a serious accident yesterday. Do you know which driver ______ the accident? A. was to blame for B. was to be blamed for C. is going to blame for D. is going to be blamed for

14. ______ in the past, at the moment it is a favorite choice for wedding gown. A. Unpopular has as white been B. White has been as unpopular

C. Unpopular has been as white D. Unpopular as white has been

15. He recommended that we ______ swim when there was a possible storm. A. need not B. would not C. not D. must not

16. He is that kind of man who is penny wise and ______ foolish. A. pound B. currency C. money D. dollar

17. As advised, you ought to spend your time on something ______ researching into. A. worth of B. worth C. worthy D. worthless

18. Fire crews have been operating at full ______. A. run B. length C. stretch D. end

19. Our ______ were turned down without any discussion at the meeting. A. prepositions B. propositions C. advices D. proposes

20. The dictionary is very thick and it ______ 5,000 pages. A. runs after B. runs out of C. runs through D. runs to

21. He knew of no patient ______ to ring him at that hour. A. hardly B. likely C. seemingly D. possibly

22. The ______ improvement in her typing has made her boss very pleased. A. distinct B. distinctive C. distinguished D. distinguishing

23. A last-minute goal ______ the team of victory.

A. stolen B. excluded C. robbed D. mobbed

24. My mother's hospital expenses were slowly ______ my income. A. disappearing B. draining C. spending D. dispersing

25. After reading these books, the student was ______ to the Darwinian theory of evolution. A. changed B. converted C. transferred D. adjusted

26. Many countries have adopted systems of ______ education in order to promote the average level of education.

A. constrained B. compulsory C. cardinal D. conventional

27. The old gentleman was a very ______ looking person, with gray hair and gold spectacles. A. respectful B. respective C. respectable D. respecting

28. What became ______ the student who used to live with you? A. of B. out C. up D. for

29. If these measurements also reduce unemployment, that is ______. A. as good as B. to the good C. all to the good D. for good

30. The price of the coal will vary according to how far it has to be transported and how expensive the freight ______ are.

A. payments B. charges C. funds D. prices