产品策略

产品策略（Product Strategy），主要是指企业以向目标市场提供各种适合消费者需求的有形和无形产品的方式来实现其营销目标。其中包括对同产品有关的品种、规格、式样、质量、包装、特色、商标、品牌以及各种服务措施等可控因素的组合和运用。

定价策略（Pricing Strategy），主要是指企业以按照市场规律制定价格和变动价格等方式来实现其营销目标，其中包括对同定价有关的基本价格、折扣价格、津贴、付款期限、商业信用以及各种定价方法和定价技巧等可控因素的组合和运用。

促销策略（Promoting Strategy），主要是指企业以利用各种信息传播手段刺激消费者购买欲望，促进产品销售的方式来实现其营销目标，其中包括对同促销有关的广告、人员推销、营业推广，公共关系等可控因素的组合和运用。

Product Strategy

Product strategy is defined as the road map of a product.is road map outlines the end-to-end vision of the product, particulars on achieving the product strategy and the big picture context in terms of what the product will become. Companies

utilise

the

product

strategy

in strategic

planning and marketing to identify the direction of the company's activities. The product strategy is composed of a variety of sequential process in order for the vision to be effectively achieved. The company must be clear in terms of the target market of the product in order for them to plan the activities needed in order to reach the destination and to achieve its goals.

• Zhuhai shopping mall adheres to the service first for the purpose and

attaches great importance to staff training,including offering etiquette seminars and replacing thinking,to improve the customer satisfaction.Meanwhile,the company goes to other countries for business tour every year.They recently went to South Korea to inspect service business.Most people usually want go to shopping mall to relax themselves from busing and enjoy the best service. Attaching great importance to service helps them build up their leading position among different malls.In order to improve staff ' s working enthusiasm,they implement effective employee reward system.The company delivers welfare in some important holidays,bonuses ,gifts or travel for free.

https://en.wikipedia.org/wiki/Product_strategy

Pricing Strategy

A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Businesses may benefit from lowering or raising prices, depending on the needs and behaviors of customers and clients in the particular market. Finding the right pricing strategy is an important element in running a successful business.[1]

Promoting Strategy

Promotion refers to raising customer awareness of a product or brand,

generating sales, and creating brand loyalty. It is one of the four basic elements of themarket mix.

Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity.A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.